15 Feb Outside The Frame – DADAA

In this Outside The Frame, our mission was to showcase in images the amazing organisation DADAA.

DADAA creates access to cultural activities for people with mental illness and disability. We struck gold as the location of choice was a 162-year-old partly renovated building in Fremantle, soon to be DADAA’s new home base.

This project was another fine collaboration with the dream team at Media on Mars.

We had loads of creative freedom on this shoot which always puts a sparkle in our eyes. The goal was to create a collection of strong emotive portraits of artists that capture the joy they have for the arts.

This shoot would have been hard to achieve with only 1 photographer. There were 3 of us on the shoot and we all had important roles to play. Broadly, one of us was on camera, one on lighting and the other coordinating those in front of the camera. We all had to be on the same wave length and work cohesively…. especially as we continually tag teamed roles throughout the day for the best outcome of each shot.

We love these projects as they push us creatively and give us the opportunity to experiment technically.

It’s an awesome feeling during the shoot when the images come up on the laptop and our clients get to see the magic happening. You see the excitement on peoples faces and you know things are going well. It adds fuel to the shoot and motivation to raise the bar for the next shot. There are no words to describe the high you get from this feeling. It’s what keeps us coming back for more.

DADAA’s new website has just launched, go take a peek www.dadaa.org.au

Matt Reed
[email protected]

Matt Reed is Director of Photography at Photography Project & Perth Product Photography. He has been creating things since he was a kid. He started with wood… then music… then business… now commercial photography. He helps businesses visually communicate what makes them special. He tells their story in pictures. You can connect with him on Linked In.