21 Apr Marketing your business, selling a house… same thing

Interesting article in the paper recently (read it below) about the impact of the quality of photography on sales in real estate.

Here’s the guts of the article…

  • 51% of Australians are frustrated when a listing has poor quality photos
  • 93% ignore properties that don’t disclose a price
  • 87% don’t bother with listings that don’t have an address
  • A high quality opening photo will attract a buyer immediately
  • It’s important to get the basics right

This is all very nice to know, but the lights came on when I realised that exactly the same applies to our businesses.

A website for example… just a single photo can transform a page, give an instant first impression, communicate a lot of info in just a couple of seconds. But it takes the right photo to do this. Does each page on your website have the right photo?


It’s definitely worth doing a quick website audit to make sure you have the basics nailed.

Here’s an approach we take with our clients who are wanting to update their website imagery…

Look every page on the website and for each page think about…

  1. What is the purpose or goal of that page? What’s its job?
  2. Is there good written content on the page that talks directly to its purpose?
  3. Could a high quality image help tell that story quickly, effectively, professionally?
  4. What photo(s) would best tell that story?

It’s a pretty simple exercise but once you do it, it’s easy to see where upgrades can be made. It also becomes obvious which images are letting your website down.

Remember, people are frustrated when they see poor quality photos. And sadly they judge the business by it.

It’s important to get the basics right.

Fortunately in todays world, it’s an easy fix!

Read the article here…


Matt Reed
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Matt Reed is Director of Photography at Photography Project & Perth Product Photography. He has been creating things since he was a kid. He started with wood… then music… then business… now commercial photography. He helps businesses visually communicate what makes them special. He tells their story in pictures. You can connect with him on Linked In.