It was time for St Barbara to refresh their brand image library. This involved a trip to their Gwalia operation located near Leanora, Western Australia where we created up-to-date images of their end-to-end process.
The project involved photographing all aspects of the operation including above ground, underground, St Barbara’s people, the locations, the little details and of course the wide hero dawn and dusk shots of the operations. It was important to balance being light and agile with having the right tools (drone for aerials, lighting for underground) to execute high impact marketing imagery.
St Barbara now how an updated and robust image library of their people and operations. The images hang together well, feel modern and form the perfect asset to draw from to populate presentations, documents, website and other marketing & communications applications.
“We already had some great images of our operations, but some were several years old and needed to be retired. We were looking for someone to update our photo library, and identified the Photography Project as a possible solution. I was concerned to get this project right, as I learned years ago (in a previous company) that a poorly planned and executed photo-shoot is an epic waste of time and money. Well prior to the site visit, Matt and Henry took the time to talk with us to understand St Barbara, what we were wanting to achieve, where and how we wanted to use the imagery and how it would fit in with our branding. They were also keen to understand what had (and had not) worked well before. During the photo shoot, they were very flexible on site and accommodated our requests for a range of locations, times of day and specific ideas, whilst also bringing their trained eye to take photos that we hadn’t even considered. I am very pleased with the quality and range of images resulting from the engagement, which we are progressively incorporating in our materials, and have no hesitation in recommending the Photography Project.”
Rowan Cole, Company Secretary