The Airlite Group team are 1500 personnel strong and deliver maintenance, management, building support, emergency response and routine cleaning services to a number of sectors. Our job was to create imagery that supported this for a brand and website refresh.
It was important to choose locations that gave us the most variety and flexibility. The shopping centre gave us outside and inside scenarios and also a loading dock location for the maintenance component of the image library. The office gave us more of corporate feel to build out images relevant to this sector. Airlite Group is a service business with their team being their greatest asset, so it was important for us to feature their people in all images.
When you visit the Airlite Group website you instantly get a sense of their brand. The imagery hangs together, strengthens the brand look and successfully showcases Airlite Group as the well-oiled company it is.