04 Jul On-model clothing photography for O2wear e-commerce website

When selling products online, all your customers have to look at is the photo of the product, the written description, a video if you have one and the price.

We recommending putting all your effort into your content and imagery so people don’t choose to purchase purely on who is the cheapest.

We recently completed the second photo shoot for O2wear, an online store which sells quality bamboo fibre clothing.

O2wear wanted all product photos to be shot on a model to add life and personality to the website.

On each photo shoot we had two objectives:

  1. Capture a selection of “product photos” that accurately showed each item so people had the confidence to buy online
  2. Capture some more general photos to use for website banners, information pages, facebook, blog articles etc

We worked with our lovely model Brooke who was loads of fun and made our job easy. Makeup and stylising was also cleverly handled by our very own Janelle.

Here are some screen shots of the O2wear website to give you a feel for the finished images in application:



High quality professional photography makes an e-commerce site and I couldn’t be happier with the results. Having just launched my site I’ve been asking for feedback on it and the first thing anybody says is how great the photos look! High quality product photos is the best investment you can make for a new business and Matt did an amazing job

Anna Malovka, O2wear

If you would like high quality photographs for your website or print marketing, we would love work with you. Click here to get in contact with us.

Matt Reed
[email protected]

Matt Reed is Director of Photography at Photography Project & Perth Product Photography. He has been creating things since he was a kid. He started with wood… then music… then business… now commercial photography. He helps businesses visually communicate what makes them special. He tells their story in pictures. You can connect with him on Linked In.