Interesting article in the paper recently (read it below) about the impact of the quality of photography on sales in real estate. Here’s the guts of the article…
  • 51% of Australians are frustrated when a listing has poor quality photos
  • 93% ignore properties that don’t disclose a price
  • 87% don’t bother with listings that don’t have an address
  • A high quality opening photo will attract a buyer immediately
  • It’s important to get the basics right
This is all very nice to know, but the lights came on when I realised that exactly the same applies to our businesses.