02 Feb Billboard advertising photography for Guildford Grammar School

This project required making a high quality photograph to be used for a billboard advertisement for the school.

Thanks to a clever design concept from GGS and their designers, we had a firm scope to work with.

We needed to photograph 4 students “star gazing” with a large telescope, looking left across the photo with plenty of negative space for the later addition of text & graphics.

A location scout before the photo shoot gave us a chance to try different areas around the school and find a suitable background that would work with the design.

Come the photo shoot evening, we were well prepared so the shoot was fun and relaxed. The students were great and looked very sharp in their uniforms. It was just a matter of fine-tuning positioning and waiting for the right light.

Here is the original photo used for the billboard…

Billboard advertising photographer Perth

Matt Reed
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Matt Reed is Director of Photography at Photography Project & Perth Product Photography. He has been creating things since he was a kid. He started with wood… then music… then business… now commercial photography. He helps businesses visually communicate what makes them special. He tells their story in pictures. You can connect with him on Linked In.